DESTINATION DISTRICT MADISON

A South Waterfront Destination District Vision

The South Waterfront Destination District vision area is a 500-acre gateway area between the beltline and downtown. The area encompasses 200 acres of park and open space, the Alliant Energy Center grounds, and the corridors that connect South Park Street to neighborhoods. The vision is to transform the area into a vibrant convening district and southside lakefront park.

TODAY

MANY ASSETS, AND YET…

OPPORTUNITIES

A GROUP OF CIVIC LEADERS HAS COME TOGETHER TO:

Advance and own the Destination District Vision


Advocate for coordinated implementation


Keep the community and key stakeholders informed

TASK FORCE MEMBERS

  1. Pam Christenson, Chair, Destination District Task Force | Director – Customer & Community Relations, Madison Gas & Electric | Email: pchristenson@mge.com
    ……………………………………………………………………………………………………………….
  2. Sheri Carter, Member, South Metropolitan Planning Council | Email: myarborhills@gmail.com
  3. Justice Castañeda, Executive Director | Common Wealth Development | Email: justice@cwd.org
  4. Rob Crain, Immediate Past Board Chair, Destination Madison | Director of Business Marketing & Engagement, MGE | Email: rcrain@mge.com
  5. Chuck Erickson, District 23 Supervisor | Dane County Board of Supervisors | email: erickson.chuck@danecounty.gov
  6. Jason Fields, Chief Operating Officer, The Center for Black Excellence and Culture | Email: jfields@theblackcenter.org
  7. Rob Gottschalk, Project Coordinator, Destination District Task Force | Principal, Vandewalle & Associates | Email: rgottschalk@vandewalle.com
  8. Wayne Harris, Owner & CEO, 6am Marketing | Board Member, Greater Madison Chamber of Commerce | Chair, City of Madison Economic Development Committee | Email: wayneh@6ammarketing.com
  9. Eric Knepp, Superintendent | Parks Division, City of Madison |
    Email: EKnepp@cityofmadison.com
  10. Isadore Knox, District 14 | City of Madison Common Council | District 14 Alder | Email: isadore.knox@gmail.com | district14@cityofmadison.com
  11. Matthew Mikolajewsk, Director | Economic Development Division, City of Madison | Email: MMikolajewski@cityofmadison.com
  12. Patrick Miles, District 34 Supervisor | Dane County Board of Supervisors | Email: miles@countyofdane.com
  13. Jayme Powers, CEO, Madison LakeWay | Email: jayme@madisonlakeway.org
  14. CJ Ryan, Assistant Superintendent, Parks Division, City of Madison | Email: cryan@cityofmadison.com
  15. Kevin Scheibler, Executive Director, Alliant Energy Center | Email: Scheibler.kevin@alliantenergycenter.com
  16. Brewer Stouffer, Founder, CEO | Roman Candle Consulting | Neighborhood Resident | Email: brewer@theromancandle.com
  17. James Tye, Executive Director, Founder | Clean Lakes Alliance | Email: james@cleanlakesalliance.com
  18. Mike Victorson, President, CEO | M3 Insurance | Email: Mike.Victorson@m3ins.com
  19. Ellie Westman Chin, President, CEO | Destination Madison | Email: Chin@visitmadison.com

WHO WE ARE

The Destination District Task Force, a group of dedicated public and private civic leaders, has come together to help ensure the advancement and coordinated implementation of the Destination District Vision and its many components. As part of their efforts, they also work to ensure the recommendations from the multi-jurisdictional 2018 Destination District Vision &Strategy are considered and incorporated into ongoing City and County planning and implementation efforts.

WHAT IF THIS AREA HAD:

A PLACE TO…

VISION

“A vibrant convening district with a southside lakefront park, welcoming residents and visitors to an inclusive place for events and daily family fun”

DESTINATION DISTRICT OBJECTIVES

Activate the lakefront and create a destination park incorporating 200 acres of park and open space

Create a safe pedestrian-oriented district that ties public and private development into a unified district

Seamlessly connect southside neighborhoods and activity centers to the lake district and downtown

Significantly increase tax base and community revenue while increasing activities for residents and visitors

CONTACT US

Got questions or comments about the Destination District or potential projects within it? Send us an email.