DESTINATION DISTRICT MADISON

A South Waterfront Destination District Vision

The South Waterfront Destination District vision area is a 500-acre gateway area between the beltline and downtown. The area encompasses 200 acres of park and open space, the Alliant Energy Center grounds, and the corridors that connect South Park Street to neighborhoods. The vision is to transform the area into a vibrant convening district and southside lakefront park.

TODAY

MANY ASSETS, AND YET…

OPPORTUNITIES

A GROUP OF CIVIC LEADERS HAS COME TOGETHER TO:

Advance and own the Destination District Vision


Advocate for coordinated implementation


Keep the community and key stakeholders informed

TASK FORCE MEMBERS

  1. Pam Christenson, Chair, Madison Gas & Electric 
  2. Adam Heffron, Alliant Energy Center
  3. Brewer Stouffer, Roman Candle Consulting & Neighborhood Resident
  4. Chris Patton, Department of Administration 
  5. Ellie Westman Chin, Destination Madison 
  6. Eric Knepp, City of Madison – Parks Department
  7. Alder Isadore Knox,  City of Madison Common Council, District 14
  8. James Tye, Clean Lakes Alliance
  9. Jason Fields, Madison Region Economic Partnership
  10. Justice Castaneda, Common Wealth Development  
  11. Matt Mikolajewski, City of Madison – Economic Development
  12. Mike Victorson, M3
  13. Supervisor Patrick Miles, Dane County Board of Supervisors, District 34
  14. Rob Crain, Destination Madison Board Chair 
  15. Sheri Carter, Citizen Member
  16. Wayne Harris, 6AM Marketing, Greater Madison Chamber of Commerce Board Chair
  17. Rob Gottschalk, Vandewalle & Associates

WHO WE ARE

The Destination District Task Force, a group of dedicated public and private civic leaders, has come together to help ensure the advancement and coordinated implementation of the Destination District Vision and its many components. As part of their efforts, they also work to ensure the recommendations from the multi-jurisdictional 2018 Destination District Vision &Strategy are considered and incorporated into ongoing City and County planning and implementation efforts.

WHAT IF THIS AREA HAD:

A PLACE TO…

VISION

“A vibrant convening district with a southside lakefront park, welcoming residents and visitors to an inclusive place for events and daily family fun”

DESTINATION DISTRICT OBJECTIVES

Activate the lakefront and create a destination park incorporating 200 acres of park and open space

Create a safe pedestrian-oriented district that ties public and private development into a unified district

Seamlessly connect southside neighborhoods and activity centers to the lake district and downtown

Significantly increase tax base and community revenue while increasing activities for residents and visitors

CONTACT US

Got questions or comments about the Destination District or potential projects within it? Send us an email.