TODAY



MANY ASSETS, AND YET…




OPPORTUNITIES




A GROUP OF CIVIC LEADERS HAS COME TOGETHER TO:
Advance and own the Destination District Vision
Advocate for coordinated implementation
Keep the community and key stakeholders informed
TASK FORCE MEMBERS
- Pam Christenson, Chair, Madison Gas & Electric
- Adam Heffron, Alliant Energy Center
- Brewer Stouffer, Roman Candle Consulting & Neighborhood Resident
- Chris Patton, Department of Administration
- Ellie Westman Chin, Destination Madison
- Eric Knepp, City of Madison – Parks Department
- Alder Isadore Knox, City of Madison Common Council, District 14
- James Tye, Clean Lakes Alliance
- Jason Fields, Madison Region Economic Partnership
- Justice Castaneda, Common Wealth Development
- Matt Mikolajewski, City of Madison – Economic Development
- Mike Victorson, M3
- Supervisor Patrick Miles, Dane County Board of Supervisors, District 34
- Rob Crain, Destination Madison Board Chair
- Sheri Carter, Citizen Member
- Wayne Harris, 6AM Marketing, Greater Madison Chamber of Commerce Board Chair
- Rob Gottschalk, Vandewalle & Associates
WHO WE ARE
The Destination District Task Force, a group of dedicated public and private civic leaders, has come together to help ensure the advancement and coordinated implementation of the Destination District Vision and its many components. As part of their efforts, they also work to ensure the recommendations from the multi-jurisdictional 2018 Destination District Vision &Strategy are considered and incorporated into ongoing City and County planning and implementation efforts.
WHAT IF THIS AREA HAD:
A PLACE TO…















VISION
“A vibrant convening district with a southside lakefront park, welcoming residents and visitors to an inclusive place for events and daily family fun”



DESTINATION DISTRICT OBJECTIVES
Activate the lakefront and create a destination park incorporating 200 acres of park and open space
Create a safe pedestrian-oriented district that ties public and private development into a unified district
Seamlessly connect southside neighborhoods and activity centers to the lake district and downtown
Significantly increase tax base and community revenue while increasing activities for residents and visitors

planning and design resources
See what others are working on
Lake Monona Waterfront Design Challenge
John Nolen Reconstruction Project
CONTACT US
Got questions or comments about the Destination District or potential projects within it? Send us an email.