DESTINATION DISTRICT MADISON

A South Waterfront Destination District Vision

The South Waterfront Destination District vision area is a 500-acre gateway area between the beltline and downtown. The area encompasses 200 acres of park and open space, the Alliant Energy Center grounds, and the corridors that connect South Park Street to neighborhoods. The vision is to transform the area into a vibrant convening district and southside lakefront park.

TODAY

MANY ASSETS, AND YET…

OPPORTUNITIES

A GROUP OF CIVIC LEADERS HAS COME TOGETHER TO:

Advance and own the Destination District Vision


Advocate for coordinated implementation


Keep the community and key stakeholders informed

TASK FORCE MEMBERS

  1. Pam Christenson, Chair, Destination District Task Force
  2. Economic Development Director | Madison Gas & Electric
  3. Email: [email protected]
  4. Kevin Connors / Dave Ripp
  5. Interim Executive Co-Directors | Alliant Energy Center
  6. Email: [email protected]
  7. [email protected]
  8. Brewer Stouffer
  9. Founder, CEO | Roman Candle Consulting &
  10. Neighborhood Resident
  11. Email: [email protected]
  12. Ellie Westman Chin
  13. President, CEO | Destination Madison
  14. Email: [email protected]
  15. Eric Knepp
  16. Superintendent | Parks Division, City of Madison
  17. Email: [email protected]
  18. Isadore Knox
  19. District 14 | City of Madison Common Council & District
  20. 14 Alder
  21. Email: [email protected]
  22. [email protected]
  23. James Tye
  24. Executive Director, Founder | Clean Lakes Alliance
  25. Email: [email protected]
  26. Jason Fields
  27. President, CEO | MadREP
  28. Email: [email protected]
  29. Justice Castañeda
  30. Executive Director | Common Wealth Development
  31. Email: [email protected]
  32. Matthew Mikolajewski
  33. Director | Economic Development Division, City of
  34. Madison
  35. Email: [email protected]
  36. Mike Victorson
  37. President, CEO | M3 Insurance
  38. Email: [email protected]
  39. Patrick Miles
  40. District 34 Supervisor | Dane County Board of
  41. Supervisors
  42. Email: [email protected]
  43. Rob Crain
  44. Board Chair | Destination Madison
  45. Director of Business Marketing & Engagement | MGE
  46. Email: [email protected]
  47. Rob Gottschalk, Project Coordinator, Destination
  48. District Task Force
  49. Principal | Vandewalle & Associates
  50. Email: [email protected]
  51. Sheri Carter
  52. Citizen Member
  53. Email: [email protected]
  54. Wayne Harris
  55. Owner, President | 6am Marketing
  56. Board Chair, Greater Madison Chamber of Commerce
  57. Email: [email protected]

WHO WE ARE

The Destination District Task Force, a group of dedicated public and private civic leaders, has come together to help ensure the advancement and coordinated implementation of the Destination District Vision and its many components. As part of their efforts, they also work to ensure the recommendations from the multi-jurisdictional 2018 Destination District Vision &Strategy are considered and incorporated into ongoing City and County planning and implementation efforts.

WHAT IF THIS AREA HAD:

A PLACE TO…

VISION

“A vibrant convening district with a southside lakefront park, welcoming residents and visitors to an inclusive place for events and daily family fun”

DESTINATION DISTRICT OBJECTIVES

Activate the lakefront and create a destination park incorporating 200 acres of park and open space

Create a safe pedestrian-oriented district that ties public and private development into a unified district

Seamlessly connect southside neighborhoods and activity centers to the lake district and downtown

Significantly increase tax base and community revenue while increasing activities for residents and visitors

CONTACT US

Got questions or comments about the Destination District or potential projects within it? Send us an email.